Aiming to empower women by bringing them to the forefront, Amway India launched the project ‘Nari Shakti’. As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking or beauty. Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.
The project was launched with a panel discussion on the theme of the evolving role of women across various industries. It focussed on the rise of the gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country. The discussion focused on direct selling being a feasible option for women to become financially independent while maintaining work-life balance. Amway initiated the Nari Shakti project with select women direct sellers from East India to empower and train them and intends to extend this program to more women direct sellers in the coming months. Over the years, Amway India has been investing in upskilling women through multiple online and offline training and workshops.
