Anushka Sharma has launched a new initiative in which she has put her loved maternity clothes for an online charity sale which will support maternal health through a foundation named SNEHA. Through this initiative, she aims to spread awareness about a small behavioral change that can have a huge positive impact on the environment.
Anushka took to instagram and wrote, “I’m thrilled to launch my new initiative, through which I’ve shared some of my favorite maternity wear for an online charity sale, with proceeds supporting maternal health through @snehamumbai_official … Fun fact: if even just 1% of pregnant women in urban India bought 1 piece of maternity clothing preloved over newly manufactured, EACH YEAR we can conservatively save about as much water as a person drinks in over 200 years!!”
Talking about the initiative, Anushka told, “This is a very simple way that each of us can live kinder lives. By sharing pieces back into the circular fashion system and shopping preloved, we have a huge positive impact on the environment. During my pregnancy, I thought this phase in our lives is uniquely suited to participate in the circular economy. So I hope we can kickstart this ecosystem together.”
She also said, “During my pregnancy, I realised that this transient time is perfect to participate in the circular fashion economy. These are pieces we will wear for a few months, so when I learned more about the resources that go into making them, I thought it was crucial to build an ecosystem through which we can share our clothes and buy from each other.”
Meanwhile, Virat and Anushka are gaining praise from all corners of the world for helping to raise funds for a noble cause.
