Ayurvedic beauty brand Just Herbs has named actress Athiya Shetty as the face for their natural makeup line.
According to the company, Shetty will now be seen supporting Just Herbs products such as their ghee-based lipstick, lip gloss, foundation and other makeup products that the brand is set to launch across platforms including digital, print and point this year. -Sales closed.
Speaking about the collaboration, Arush Chopra, CEO and Co-Founder, of Just Herbs said, “Athiya is a blend of traditional elegance with a modern aesthetic that fits perfectly with our philosophy of reimagining traditional Ayurvedic formulas in a modern-day beauty setting.”
In addition, the actress will dominate the online presence of brands on their websites and e-commerce platforms, including Nykaa, Amazon, Flipkart, and Myntra.
“I am happy to be a part of this association to support our rich Ayurvedic rituals and how it can be combined with new-age beauty products for long-lasting solutions,” added Athiya Shetty.
