Orange Health Labs, a company owned by Orchard Healthcare, a company that provides diagnostic lab services, has announced actor Ayushmann Khurrana as its brand ambassador.The company said the collaboration will promote the vision of home diagnostics to enable consumers to get faster treatment. Dhruv Gupta and Tarun Bhambra was founded Orange Health Labs.
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The company said it will leverage Khurana’s popularity and influence to drive engagement and awareness, and the campaign highlights how fast the diagnostics are convenient.
Gupta said, “Ayushman Khurrana’s appointment as brand ambassador marks an exciting phase in the company’s growth trajectory. Apart from being a nationally recognized face and brand, Khurana stands out through his role in helping people make modern, rational choices. We believe that when consumers need to get tested, they should not have to go anywhere but do it from home.”
