Actor Bhumi Pednekar has joined Dimension Mumbai as the brand ambassador for this year’s Jio MAMI Mumbai Film Festival.
Dimension Mumbai is a Mumbai-themed short film competition sidebar at the festival. The category was launched in 2009 by Jaya Bachchan as a message of Mumbai.
For its latest edition, Dimension Mumbai is taking submissions from filmmakers aged 18-25 years. The call for entries opened on July 27 and will remain open until August 31.
Speaking about the association, Bhumi Pednekar said in a statement, “I am thrilled to be a part of Dimension Mumbai this year. It is an incredible platform for young filmmakers; It empowers them to tell personal stories that mean something to them. It gives them an opportunity to showcase their films to a larger audience on a bigger screen.”
On the allure of Mumbai as a cinematic canvas, she continued, “Over the past decades, Mumbai has inspired filmmakers from all over the world. This city has cinema in its DNA. The opportunities that Mumbai can offer with an excellent platform like Dimension Mumbai to promote filmmakers of extraordinary caliber to their full potential are special.”
The Jio MAMI Mumbai Film Festival will be held in Mumbai from October 27 to November 5 this year. The festival is returning in physical form after a pandemic-induced hiatus.
