Bollywood actress and entrepreneur Anushka Sharma has been roped in as the brand ambassador of India’s leading women’s fashion brand-W. With this partnership the brand prepares to launch its high-decibel festival campaign that beautifully combines the warmth of the festival with the spirit of modernity.
The campaign talks about stories synonymous with women’s stories at each festival. It captures the essence of women at the heart of every celebration, thereby urging women to cherish their individuality and ‘celebrate your story’, TCNS Clothing said in a press release.
W’s specially curated festive collection includes a wide range of Anarkali, festive sets, dresses, and more. It boasts an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets embellished with metallic sheer trim to velvet textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. Intricate dori work with colorful lace weaves, mirror work, and sequin highlights brings a rich and varied palette of textures and embellishments.
“I am delighted to be a part of the W for Woman family as a brand ambassador. The brand ideal resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her beliefs, her challenges and her triumphs. To me, W for Woman is the brand embodiment of a thoughtful woman, who reflects the modern woman who embraces her roots—a woman who is truly Indian at heart and global in her outlook,” said Anushka Sharma.
