Britannia Cake with the aim to create excitement and delight amongst kids and in turn help the parents in bringing a smile on their kid’s face has come up with the brand-new Britannia Cake Layerz – with indulgent crème sandwiched between two delicious layers of Cake. Announcing the launch of this exciting new format, Britannia Cakes recently released a TV campaign. The campaign brings out some of the indulgent aspects of Britannia Cake Layerz that make it kid’s favourite. Britannia Cake Layerz has been launched in an indulgent offering of Rs 5 and two exciting flavours – Chocolate and Orange. Mr Vipin Kataria, Head-Adjacency Businesses, Britannia Industries said, “Britannia Cake Layers is a unique format, which is exciting and fun and can bring that smile on a kid’s face. Along with being a delight for kids, this is also an exciting new twist to traditional cake formats. We hope to bring a whole new experience to our consumers with this offering.”
