Business

Tide Fresh & Clean at Rs 69/Kg

Tide Fresh & Clean at Rs 69/Kg

Tide, one of the leading fabric care brands in India from P&G, launched the Tide Fresh & Clean as a new addition to its existing line of products. This product offers a 3-in-1 benefit - it fights tough dirt on clothes, provides an excellent freshness after the wash and is also budget-friendly. This is also the first time that the Tide pack will be yellow instead of the orange.  Tide launched this new variant with a brand promotional film starring celebrated actor Sanjay Mishra and famed actress Ayesha Raza. Tide has always stood for surprising whiteness and the same spirit…
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OnePlus Expands Offline Presence

OnePlus Expands Offline Presence

OnePlus, the worldwide premium innovation brand opened its first OnePlus Experience Store in Siliguri. The dispatch of the new store is in accordance with OnePlus' pledge to fortify its disconnected impression across India and make new retail touchpoints for clients. The best in class OnePlus Experience Store is situated at City Center Mall, Uttorayan Township. In accordance with its continuous concentration towards the India market, OnePlus has contributed Rs 100 crores towards more profound market entrance across omnichannel retail business. Siliguri is home to one of the quickly developing OnePlus client networks. Furthermore, clients in the city can now effectively…
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India shows expanding appropriation of digitization

India shows expanding appropriation of digitization

This merry season, as Flipkart centers around its pledge to driving an incentive for clients, and progress and development for venders, MSMEs and craftsmans, here are a portion of the early pointers from the first day of The Big Billion Days which show how India is progressively embracing digitization. 50% of new clients from metros and Tier 2 urban areas have been from Tier 3+ urban communities. The Home class saw a flood in 53% new clients, and Large Appliances in addition to Beauty and General Merchandise each saw a close to half increment in new clients, all from Tier…
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Amway continues empowering women with Nari Shakti

Amway continues empowering women with Nari Shakti

Aiming to empower women by bringing them to the forefront, Amway India launched the project ‘Nari Shakti’. As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking or beauty.  Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully. The project was launched with a panel discussion on the theme…
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Growing home sales in Kolkata

Growing home sales in Kolkata

Data provided by PropTiger.com shows that although new supply continues to be under pressure due to the current market environment, house sales in Kolkata have improved in the third quarter of 2020. Consumers continue to view real estate as the most stable asset, and as working from home may continue, many consumers are seeking housing upgrades. Although states such as Maharashtra have lowered stamp duty rates for real estate transactions, financial institutions have also lowered housing loan interest rates below 7%. The developer community is not only ensuring that buyers can use virtual tools to book future houses, but also…
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মারুতি সুজুকি অল্টো – দ্য প্রাইড অফ ইন্ডিয়া

মারুতি সুজুকি অল্টো – দ্য প্রাইড অফ ইন্ডিয়া

গর্বের সঙ্গে নিজের ২০ বছর পূর্তি উদযাপন করছে ভারতের জনপ্রিয় গাড়ি ‘মারুতি সুজুকি অল্টো’। অল্টো হল ভারতের প্রথম বিএস৬ বিধিসম্মত এন্ট্রি-লেভেল গাড়ি। মারুতি সুজুকি অল্টো পেট্রোল ও ফ্যাক্টরি-ফিটেড সিএনজি অপশনে পাওয়া যায়। দেশের ১৯০০টি শহরে মারুতি সুজুকির এরিনা সেলস নেটওয়ার্কের ২৩৯০টি ডিলার সেলস আউটলেট থেকে অল্টো বিক্রয় হয়। আইকনিক ব্র্যান্ডে পরিণত হওয়া অল্টো সময়ের সাথে সাথে নিজেকেও বদলে নিয়েছে তরুণ প্রজন্মের জন্য। ‘দ্য প্রাইড অফ ইন্ডিয়া’ শিরোপায় ভূষিত মারুতি সুজুকি অল্টো ৪০টিরও বেশি দেশে রফতানি হচ্ছে। গত দুই দশকে অল্টো’তে বহু পরিবর্তন আনার সঙ্গে আপগ্রেডও করা হয়েছে। বর্তমানে অল্টোর প্রিমিয়াম ফিচারগুলির মধ্যে রয়েছে টাচস্ক্রিন স্মার্টপ্লে ইনফোটেইনমেন্ট সিস্টেম, ইবিডি-যুক্ত এবিএস, ডুয়াল…
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Amazon India’s new Fulfilment Centre

Amazon India’s new Fulfilment Centre

Amazon India launched a new Fulfilment Centre (FC), the largest in West Bengal. This expansion will help the 25,000 sellers in West Bengal offer a wider selection and enable faster deliveries within West Bengal and neighbouring North-eastern states. The expansion in West Bengal is a part of the company’s plans announced in July to add 10 new Fulfilment Centres and expand 7 existing sites, across India. This expansion marks a significant increase in Amazon India’s infrastructure in the State. Amazon also supports local entrepreneurs and businesses in West Bengal, with programs that enable part-time and full-time delivery opportunities.   Akhil Saxena,…
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Vanish launches new campaign

Vanish launches new campaign

Vanish, India’s No. 1 stain removal brand and a premium laundry additive, has joined hands with Avataar. Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’. The new campaign is based on a study on consumers’ perspective on dry-cleaning vs washing clothes at home. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder when used with regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after…
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‘Platinum Season of Hope’

‘Platinum Season of Hope’

Aiming to help the migrant workers, Platinum Guild India has joined hands with Oxfam India, launching the “Platinum Season of Hope” initiative. This initiative will impact 4500 families, approximately 22,500 individuals over a period of 3 months. It will touch lives in states where the impact of the pandemic has been brutal combined with natural calamities. This act is a small step towards uplifting lives of migrant workers. Platinum Season of Hope also extends into a retail activation carried out in partnership with all of Platinum Guild India’s retail partners across 1200 stores. Season of Hope is a consumer and…
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‘Work from Home’ policy of HCCB

‘Work from Home’ policy of HCCB

One of India’s top FMCG companies, HCCB has rolled out a ‘work from home’ policy for employees. As a first step, the company has started delivering ergonomically designed chairs from its office to the eligible employees, working out of its headquarters in Bengaluru, to their homes, on request. Those working in other cities have the option to purchase work chairs. Recognizing the need for uninterrupted internet connectivity, HCCB will provide monetary support for employees to install UPS for power back-up including wi-fi expenses. Employees can also avail of monetary support to purchase tables, headphones, lamps, webcam, external microphone, even a…
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