Aiming to offer an array of life insurance products, RBL Bank and ICICI Prudential Life Insurance have entered into a bancassurance partnership. This alliance will enable over 8.7 million customers of RBL Bank to access and seamlessly purchase customer-centric protection and long-term savings products of the Company and provide financial security to themselves and their families. Through this tie-up, the entire bouquet of ICICI Prudential Life’s insurance plans on the protection and savings platform will be available for purchase to customers of the Bank. The partnership will also provide a financial safety net to the customer’s family by way of a life insurance cover. For ICICI Prudential Life, the partnership will deepen and further strengthen its multi-channel distribution network. RBL Bank will distribute ICICI Prudential Life’s products through its network of 398 branches spread across 28 states besides its internet and mobile banking touch-points that distinguish the Bank’s multi-channel distribution network.
