Seoul, July 24, 2025 — BTS’s Jimin has once again secured the top position in the July 2025 Idol Individual Brand Reputation Rankings, reaffirming his status as one of the most influential figures in the K-pop industry. The rankings, released by the Korean Business Research Institute, are based on a comprehensive analysis of big data encompassing media coverage, consumer engagement, communication metrics, and community awareness.
Jimin achieved a brand reputation index of 8,183,409, marking a 17.16% increase from the previous month. His dominance was attributed to high-ranking keywords such as “Who,” “cake fairy,” and “ARMY,” while associated terms like “unparalleled,” “unchanging,” and “unrivaled” reflected his consistent public appeal. Sentiment analysis revealed an overwhelming 94.05% positive reaction, underscoring his enduring popularity.
Trailing Jimin, BIGBANG’s G-Dragon claimed the second spot with a brand reputation index of 6,056,259, up 8.39% from June. His continued relevance in fashion and music, coupled with recent media appearances, contributed to his strong performance.
BLACKPINK’s Rosé rose to third place, recording a brand reputation index of 5,780,067, a 10.98% increase. Her recent solo activities, global brand endorsements, and emotive performances have kept her firmly in the public eye.
Rounding out the top five were BTS’s Jungkook (4th, 5,131,314) and BLACKPINK’s Jennie (5th, 5,080,586).
The rankings analyzed data from June 23 to July 23, covering 1,730 individual idols. The results reflect not only current popularity but also long-term brand strength and fan engagement across platforms.
Jimin’s continued leadership in these rankings highlights his multifaceted appeal—from music and fashion to philanthropy and fan interaction. As BTS members pursue individual projects, Jimin’s solo trajectory continues to set industry benchmarks.
