Emami Limited’s antiseptic brand BoroPlus takes on board Bollywood actress Juhi Chawla for its Hygiene Range. After its entry into the hygiene space with BoroPlus Hand Sanitizer in April, BoroPlus Hygiene Range followed it up by adding Toilet Soap Bars (BoroPlus Antiseptic + Moisturizing Soap) in June. The range is now set to hit the retail market with Hand Washes (BoroPlus Antiseptic + Moisturizing Handwash). A TVC featuring Juhi Chawla will be on air across channels and platforms mid-September onward.
Director of Emami Limited, Ms. Priti A. Sureka said, a successful actor, a mother and a business woman, Juhi Chawla resonates with the brand persona of BoroPlus which is multifaceted and speaks of trust, purity, responsibility and authenticity. Juhi Chawla, the brand ambassador of BoroPlus Hygiene Range said, “I feel very happy and responsible to be associated with the hygiene range of BoroPlus.”
BoroPlus Antiseptic + Moisturizing Soap Bars and Hand Washes are available in two variants – one with Neem, Tulsi & Aloe Vera and the other with Neem, Eucalyptus & Honey. BoroPlus Advanced Anti-Germ Hand Sanitizer is enriched with Neem and Tulsi (in an alcohol base of 70%).
