According to The Sun, the model and reality TV star has reportedly signed an $11 million deal to represent the French beauty brand. Jenner followed in the footsteps of other iconic women, such as Helen Mirren, Jane Fonda, Jennifer Aniston and Eva Longoria as the new faces of L’Oreal.
“I’m honored to be part of a new sisterhood of strong, powerful women and to say those iconic words, I deserve it. It feels like a true full-circle moment to join the L’Oréal Paris family and have the opportunity to embody everything the brand is about.” ,” Jenner said.
“No one defines Kendall Jenner but Kendall Jenner. She is the embodiment of what Gen-Z stands for, owning her image, proudly promoting her self-worth and inspiring others to do the same,” explains Delphine Viguier, L’Oréal Paris. Global Brand President.
Jenner’s first campaign will be for L’Oréal Paris Longwear lipstick Infallible, coming with the franchise tag line “I’m not wrong, but my makeup is,” for which she is the face. Viguiar believes the tagline blends with the genre’s ethos.
