Joining the talented actor Shahid Kapoor, who shares a long-standing association with the Vogue brand, actress Kriti Sanon has now been brought on board as the new brand ambassador for Vogue Eyewear’s women’s range. Strengthening its connection with a new generation that values individuality, confidence, and self-expression, the brand has launched its latest campaign featuring the actress, titled ‘Vogue Eyewear’s Journey’. The campaign is thoughtfully crafted to be fashionable, relatable, and accessible to the general public. National Award-winning actress Kriti Sanon brings a contemporary perspective to Vogue Eyewear. Known for her exemplary personal style and strong connection with a youth-fashion-conscious audience, the actress beautifully reflects the brand’s vibrant attitude.
Fashion is not static; it is an evolving journey reflecting self-discovery, and this campaign has been prepared keeping that core concept in mind. This philosophy is brought to life through a visually appealing narrative where the main character encounters different versions of herself through various moments in time. It is poetically presented with the line “When you meet yourself, you find yourself,” accompanied by a beautiful voice-over.
