London, July 24, 2025 — Madame Tussauds has announced its most ambitious project to date: the simultaneous unveiling of 13 new wax figures of Taylor Swift, each inspired by iconic looks from her record-breaking Eras Tour. The launch spans 13 cities across four continents, marking the largest multi-figure rollout in the museum’s 250-year history.
Crafted over 14 months by a team of more than 40 artists, each figure captures a distinct era from Swift’s musical journey, including Speak Now, Fearless, Midnights, Reputation, and Evermore. The initiative aims to offer fans a deeply immersive experience, recreating the visual spectacle of Swift’s tour with meticulous attention to detail.
Highlights include:
- London: A replica of Swift’s Lover era look, featuring an orange Versace leotard and crystallized Christian Louboutin boots.
- Blackpool: The Red era playsuit, recreated with fabric donated by designer Ashish.
- New York: A dazzling Midnights ensemble with a tinsel jacket and embellished playsuit by Zuhair Murad.
- Las Vegas: The Fearless gold-fringed Roberto Cavalli mini-dress, paired with glittering boots.
- Orlando: The Reputation era catsuit with red snake detailing, designed by Roberto Cavalli.
- Nashville: A floor-length mustard dress from Evermore, recreated by Etro.
Additional figures will be displayed in Amsterdam, Berlin, Budapest, Hollywood, Hong Kong, Sydney, and a touring figure will debut in Shanghai.
Laura Sheard, Global Brand Director at Madame Tussauds, stated, “Taylor Swift is a generational icon and a cultural powerhouse. This launch reflects her stratospheric status and ensures fans worldwide can celebrate her legacy in a truly unforgettable way.”
The unveiling follows Swift’s Eras Tour, which concluded in December 2024 after 149 sold-out shows across five continents, grossing over $2 billion in ticket sales. The wax tribute not only commemorates her musical achievements but also her influence across fashion, activism, and global pop culture.
Fans can visit their local Madame Tussauds starting July 25 to view the figures, each designed to evoke the magic and emotion of Swift’s live performances.
