Smartphone brand Motorola has signed actress Kriti Shannon as its brand ambassador. The company said he was brought on board to announce its ‘Motorola Razer 40 Ultra’ and ‘Razor 40’ products. Shannon will appear in two television commercials. To kick off their collaboration with Kriti Sanon, Motorola worked on two television commercials (TVCs), focusing on the ‘Flip the Script’ offering for the newly launched range.
The campaign showcases Kriti Sanon teaming up with Motorola to explore the many possibilities of the latest Motorola razr phone while showcasing its flip side.
Speaking about the partnership, Shivam Ranjan, Marketing Head, APAC, Motorola, said, “We are targeting significant growth in the Indian market, and wanted to partner with an ally, who represented the true spirit of our brand. Kriti’s personality, diversity, and innovation with her role, rapport and strong connection with the youth, challenger mentality make her the ideal choice to represent our brand.
In the second TVC, Kriti Shannon is seen as a passenger who casts a spell on everyone else going through their mundane lives in the metro. The ad symbolizes Razer’s stylish and flexible form factor over the standard candy bar phone.
“I look forward to being a part of Motorola. I am excited to be a part of Motorola’s journey and create exciting experiences with the brand,” added Kriti Sanon.
