The OTT segment has reached new heights of success as the proliferation of content takes centre stage. The entertainment business, like any other business, witnessed a year of ups and downs around the world; but because of the rise in OTT consumption, the sector has somewhat recovered after a period of instability.
“Streaming platforms saw an increase in subscription revenue as a result of the rise of work-from-home culture and outdoor restrictions. In comparison to the broadcast sector, which took years to attain its current level of subscriber revenue, the subscription revenue of OTT platforms has multiplied in just a few years since its inception,” Anant Roongta, MD, Famous Studios tells IANSlife.
Studios and platforms are creating storylines based on real life instances and the way of life in a region, thanks to the large number of active online users and rising internet penetration across the country.
