Ranveer Singh is now the brand ambassador of Flair

Flare Writing Industries (FWIL) has launched its latest brand campaign ‘Bus Flair Aur Kuch Nahi’ with Ranveer Singh. The campaign is designed to rekindle the warmth and nostalgia associated with the writing industry.

In today’s fast-paced digital age, technology often takes center stage. Flair Writing Industries (FWIL) believes that putting pen to paper has a timeless appeal. The brand dropped another TVC, ‘Likh Ke Du Kya’, highlighting the unique features of the Flair Writometer. Writometer is capable of recording for long periods of up to 10,000 meters. Ranveer Singh is in his signature high-spirited style as the brand’s Flair Rhythmometer in the new TVC.

Bollywood Superstar Ranveer Singh shared, “Flair Writing Industries Limited (FWIL)” is highlighting the celebration of nostalgia, which is a powerful feeling and invites individuals of all generations to reconnect with the simple joy of using a pen. I am extremely pleased to be associated with “Flair”, our homegrown writing instrument brand that has touched millions of hearts over the years with its wide range of offerings”.

The TVC captures Ranveer Singh in his signature style, showcasing the innovation, design and quality of Flair Pen in various settings from boardroom to classroom and from office to studio.

By Priyanka Bhowmick

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