Shah Rukh Khan shared that he wants his son AbRam to watch his films so that he can win over the young audience.
Shah Rukh Khan, who has been in films since the early 1990s, recently shared that his youngest son AbRam hasn’t seen many of his films and he wants his son and kids of his generation to be his audience.
Shah Rukh was speaking at the Global Freight Summit in Dubai on Tuesday and said that one’s “core competency” should be the same, and they need to improve it further by focusing on small things.
“My core competency is that I can act a bit,” he shared. He then added that he has tried to keep his focus within his core competency. “In my early years my focus was on making some money and running a livelihood. My focus was very clear but through acting,” he said. Shah Rukh further said that he used his acting skills and tried to focus on innovation.
He said, “I needed to innovate as an actor, but my focus was still on the core competency. The focal point within that focus can keep changing.” He then revealed that his focus is now on building a young audience base and said, “My focus now is to make sure that even my youngest son thinks that I am a big star.
He hasn’t seen many of my films. He is 11 years old. I want my son to experience stardom. Knowing that I am a star is not enough, so I now need to focus in a way through my acting that I can attract him as a viewer. If I can attract him as a viewer, then I am also attracting the younger generation, so I need to figure out that my focus through acting should now be to be able to tell kids that I am a good star, that you can watch me.” Shah Rukh then added that kids are more audio and video literate and have a short attention span.
“You should really try to be able to capture the attention of the youth. Not because I want to be young, I just need to understand that they have phones, iPads, laptops, can I take all that away from them? Or come to them and be the content that they watch? I think that becomes important. Young people have a short attention span. I measure my success in terms of ‘Can I capture the attention of the young audience now because they have so many distractions?'”
