As the festive season has begun and Diwali is just round the corner, brands are not leaving any stone unturned to ace their festive themed marketing and are coming up with some of the most interesting and thought provoking advertisements. And Cadbury is no exception. In their latest commercial for Diwali, the company has come with a unique idea. The advertisement features Shah Rukh Khan as the brand ambassador of small and local businesses that suffered due to the coronavirus pandemic.
In order to make it easier for these small businesses attract buyers, the UK-based company has created a customisable ad for them to use for free. Any kirana store can make Shahrukh Khan sell its products through the ad that has been created using Artificial Intelligence (AI). The advert, which shows Shahrukh festival-ready in a white sherwani, has given his fans a reason to celebrate the star at a time when his son Aryan Khan is embroiled in a drug case.
The innovative idea and the superstar’s charm have made the ad an instant hit for many. Actress Huma Qureshi said: “What a beautiful ad !! Diwali sab ki meethi honi chahiye.. support small and local business around you.. ” Actress Shruti Seth expressed her approval by posting “Another reason to love #cadbury and @iamsrk” with a heart emoji.
Girish Johar, a film producer, tweeted: “So #Cadbury does it again… this time, with this King Of Hearts himself, @iamsrk promoting local shopping this #Diwali2021… Very Innovative, Very Thoughtful indeed … #NotJustACadburyAd
Another user tweeted: “This #Diwali I pledge to boycott #Cadbury chocolates for promoting DRUGGIE Muslim superstar during hindu festivals. @DairyMilkIn should hear as loud & clear !! Shahrukh Khan has been caught in the eye of a storm after his son Aryan Khan was named an accused in a drug case.
