Actress Shraddha Kapoor, who has been roped in as the brand ambassador of MyGlamm and has also invested in the brand, says she hopes to understand and fulfil the beauty needs of her fans and followers. As an entrepreneur, with an interest in the industry, she has “carefully been studying the DTC (direct to customer) beauty market and it is growing rapidly”.
Q: What does beauty mean to you?
A: I definitely feel that beauty is not skin deep. True beauty is reflected through characteristics such as kindness, humility, generosity and empathy. I also feel that most people have started appreciating qualities of beauty that are beyond the superficial aesthetics of a person’s outward appearance.
Q: How did you associate with MyGlamm?
A: I deeply resonate with the MyGlamm’s clean beauty formulations and the cruelty-free promise as that is something I feel passionately about. When MyGlamm launched its experiential beauty store last year in Juhu, it instantly became one of my favourite beauty destinations not only because of the experience it offers customers but also I love how the brand incorporates customer feedback and wants in their product formulations. Hence, when MyGlamm approached me to be the face of the brand, not only was I excited but also decided to invest in the brand.
Q: Please share your beauty regime?
A: ‘Less is more’ is my mantra for all things beauty, skin care and hair care. I avoid using too many products, stick to what works for me and give my hair, skin and nails that extra love they need by eating right. I start my day by meditating. I create a to-do list, so that my day is well organised followed by a wholesome breakfast. It really is the most important meal of the day. Throughout the day I ensure I drink a lot of water.
