ASICS, Japan’s global sportswear brand, has appointed Bollywood actress Shraddha Kapoor as the brand ambassador of India.
The brand would like to strengthen its philosophy of ‘beautiful mind, healthy body’ through the association and create a niche among Indian female fitness enthusiasts. The actor will approve the brand’s footwear and women’s sports offers.
Shraddha Kapoor commented, “I am excited to start this amazing journey with ASICS India. The growing awareness of the significance of physical and mental well-being has made it essential for everyone to prioritize their overall health. I strongly believe that a healthy body nurtures a healthy mind, and it was my goal to share these values with my fans. “
The brand has 88 stores across India. Founded in 1949, the company is a designer and manufacturer of running shoes, as well as athletic and sports style-inspired footwear, apparel and accessories.
