23
Sep
Amway India, one of the country’s leading FMCG direct selling companies, is focusing on bolstering it's home delivery (HD) and logistics network to support the surge in online orders. As a part of Amway’s 10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The company has witnessed a significant shift to online sales, from 33.6% in February 2020 to over 70% today. Amway expects the trend to continue and foresees the online orders to…