MAXLIFE

Max Life Insurance Company Limited (Max Life) unveiled the findings of the COVID-19 edition of its flagship survey ‘Max Life India Protection Quotient- Express’ (IPQ Express). The survey revealed dominant consumer sentiment in the times of COVID-19 on the back of how protected digitally savvy urban Indians feel with respect to financial security, savings and investments, medical preparedness, key anxieties, and new acceptance levels in an increasingly digital world. The digitally savvy, urban respondents of East of India revealed a protection quotient of 46 during COVID-19 times, a point higher than the national average of 45. While South and North…