16
Sep
The country’s largest selling whisky, McDowell’s No1 announced a complete brand renovation. The new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging- the biggest change for the brand since its launch in 1968. The new campaign #TheNewNo1 & #ChangedWithYou pushes all the boundaries with its communications by becoming progressive, inclusive, confident, young and aspirational. The brand will also for the first-time feature women in all its communications - offline & online. The new pack is aimed at modernizing the brand McDowell’s No1. The pack design retains elements that are distinctively McDowell’s including the recognizable…