MyGlamm

Actress Shraddha Kapoor, who has been roped in as the brand ambassador of MyGlamm and has also invested in the brand, says she hopes to understand and fulfil the beauty needs of her fans and followers. As an entrepreneur, with an interest in the industry, she has “carefully been studying the DTC (direct to customer) beauty market and it is growing rapidly”. Q: What does beauty mean to you? A: I definitely feel that beauty is not skin deep. True beauty is reflected through characteristics such as kindness, humility, generosity and empathy. I also feel that most people have started…