Vanish

Vanish, India’s No. 1 stain removal brand and a premium laundry additive, has joined hands with Avataar. Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’. The new campaign is based on a study on consumers’ perspective on dry-cleaning vs washing clothes at home. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder when used with regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after…