Tide, one of the leading fabric care brands in India from P&G, launched the Tide Fresh & Clean as a new addition to its existing line of products. This product offers a 3-in-1 benefit – it fights tough dirt on clothes, provides an excellent freshness after the wash and is also budget-friendly. This is also the first time that the Tide pack will be yellow instead of the orange. Tide launched this new variant with a brand promotional film starring celebrated actor Sanjay Mishra and famed actress Ayesha Raza. Tide has always stood for surprising whiteness and the same spirit is brought to life by Sanjay Mishra in the new TVC. The product is launched in limited markets and will be available in two sizes – 500 gm at Rs 35, and 1 Kg at Rs. 69.
