Tide India, one of the leading fabric care brands in India from P&G, is back to redefine audience engagement and enhance the consumer experience, with its latest free in-store product experiential campaign for its newest product Tide Fresh and Clean. The new ‘yellow’ Tide was launched in September with the promise of great cleaning that fits the budget. With this sampling drive, Tide aims to get more and more people to try the new product. With this activation, Tide is bringing the opportunity to try the new product. The brand aims to route the biggest free product trials reaching more than 2-lakh stores across launch regions engaging more than 20-lakh consumers with free samples. Consumers can claim their 100 g Tide Fresh and Clean sample every day till 22 November from their nearest retailer.
Tide recently launched a very fun film on Tide Fresh and Clean, with actor Sanjay Mishra and famed actress Ayesha Raza. The innovative fabric cleaner offers a 3-in-1 benefit as it fights tough dirt on clothes, provides an excellent freshness with a subtle fragrance of Lemon & Mint, and delivers outstanding product quality at a pocket-happy price. The product has been launched in September and is available in two sizes – 500 g at Rs. 35, and 1 Kg at Rs. 69. The special free sample pack of 100 g is available at select outlets for a limited period only.
