Too Yumm! Guiltfree Industries, part of the FMCG division of RP-Sanjiv Goenka Group, has appointed actor Varun Dhawan as their brand ambassador to launch their new traditional Indian naamkin range.
They have revealed a new digital campaign film featuring him. The film will be the first in a series of ground-breaking campaigns for the range In this promo titled “Varun Dhawan!! Too Yumm Namkeen Ke Shaukeen | NO Palm Oil” Dhawan was seen in various avatars of his favorite Too Yamm Namkin like Aloo Bhujia, Bikaneri Bhujia, Moong Dal etc. and encouraging Indians to be ‘Namkin Ke Shoukin’. His witty, quirky and funny character characterizes the brand’s unconventional offerings and inspires its consumers. The specialty of Too Yumm Namkeen’s range of products is that they do not use palm oil which makes it a healthy food option.
Heralded by Varun Dhawan, the film begins with his hero’s entry and swag during a movie shoot, spotlighting his hilarious performance with Too Yumm Namkeens in focus. The director’s confusion and Varun’s humour make people curious under the leadership of his bizarre character. Throughout the movie, Varun Dhawan stressed on too Yam Namkins, emphasizing ‘no palm oil and great taste’ messaging.
