Zouk, a 100% vegetarian lifestyle brand dedicated to bringing India-inspired designs into modern use, is thrilled to announce Sara Ali Khan as their first brand ambassador and their first brand film. She followed a very Indian but modern approach in her real and reel life and was perfect for the brand in this gesture. The news came after Zouk entered the offline store in Mumbai.
“Sarah’s energy, authenticity and passion for fashion make her a perfect fit for our brand. We believe that Sarah’s impact and dedication to living will inspire our customers to adopt a traditional yet functional lifestyle with Zouk.” Disha Singh, Founder, Zouk said.
The brand film serves as a narrative of Sarah’s personal journey, highlighting her connection to Zook and how the brand resonates with her own values and aspirations. His association with the brand will expand Zouk’s lifestyle message, inspiring individuals to make ethnic choices without compromising on style.
“Zouk combines traditional and modern in their bags and wallets. Together with Zouk, I am honored to represent the proud Indian spirit and inspire individuals to embrace our roots while making responsible choices for a brighter future,” said actor Sara Ali Khan.
The partnership with Sara Ali Khan comes at a time for Zouk as the brand expands its retail presence and aims to capture a share of the bag and accessories market in India. With Sarah’s support, Zouk seeks to reach a wider audience and create greater awareness about the importance of cruelty-free and vegetarian options in the fashion industry.
