Disha Patani steps into tech, becomes Xiaomi India’s new brand ambassador

Xiaomi India has announced the appointment of actress Disha Patani as the brand ambassador for its range of audio and mobile accessories.

The actor will be seen performing daring stunts in the new campaign for the Redmi Buds 4 Active, which the company says are the ultimate wireless earphones that offer exceptional audio immersion.

Anuj Sharma, Chief Marketing Officer, Xiaomi India said, “Disha Patani’s dynamic and energetic personality perfectly aligns with the essence of Redmi Audio and Mobile Accessories, which is reflected in our tagline, ‘Rise. Never read’. We are confident that our collaboration with Disha will enhance our brand ethos and create a stronger connection with our customers.”

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