Superdry launched its campaign with brand ambassador Karthik Aryan, sporting looks from the brand’s denim collection.
“The collection takes inspiration from the seventies and the Y2K era to offer a trend-led denim range that caters to a variety of fits. Karthik’s style and fan base speak to the Gen-Z consumer that the brand is very focused on targeting,” said Justin Lodge, Chief Marketing Officer, Superdry.
The campaign features Karthik Aaryan in everyday denim moments, from being adventurous outdoors to cozying up indoors to showcase a sustainable, versatile collection from Superdry that helps you just be your uncool self.
Talking about the campaign, actor Karthik Aaryan said, “I like to balance adventure with maintaining a carefree personality. The new Superdry collection fits perfectly with my busy schedule and casual vibe.”
