Raksha Bandhan Ad Row Sparks Debate Over Women, Fashion and Culture

Actress Kriti Sanon has responded to the social media controversy surrounding her Raksha Bandhan advertisement, defending women’s freedom to choose their clothing while stressing that culture and tradition are not defined by appearance. Sanon featured in a jewellery brand’s festive campaign wearing an off-white bralette-style blouse with a cape and draped skirt, prompting mixed reactions online. While some users criticised the outfit as inappropriate, others defended the actress and her choice of attire. Actress-politician Kangana Ranaut also criticised the advertisement, describing it as “intentionally creepy” without directly naming Sanon or the brand. Addressing the criticism, Sanon shared a message on Instagram arguing that a woman’s respect for her culture should not be judged by her clothes. She also pointed out that ethnic fashion has evolved over the years and questioned the continued practice of telling women what they should wear. The controversy has sparked a wider discussion around traditional values, changing fashion trends and women’s autonomy in choosing their appearance. On the professional front, Sanon was recently seen in Homi Adajania’s Cocktail sequel alongside Shahid Kapoor and Rashmika Mandanna.

By nanika