28
Jul
Sony India today announced music icon King as the new brand ambassador for its audio product segment. The first campaign "King Meets The King" for Sony's SRS-XV800 discless party speakers goes live today. The collaboration with king comes at a time when Sony India is trying to strengthen its connect with the youth. Sunil Nayyar, Managing Director, Sony India said, "Sony India is committed to providing top-notch audio products that resonate with music enthusiasts across the country. We are thrilled to have King as our brand ambassador for the audio segment. This partnership is of immense significance as we both…
